The Language of the Public Spaces in Tanzanian Universities during the COVID-19 Pandemic

Abstract The language of public space in Tanzania is increasingly reported to be dominated by English the bottom-up signage for maintaining higher status quo. At same time, utility Kiswahili predominates top-down signposts that aim pass information quickly. While literature shows skewed towards communication intended message, COVID-19 situation expanded this universities country. expression statements select words primarily associated with a warning (e.g., tafadhari nawa mikono 'please wash hands') and safety ( Tujilinde 'Let us protect ourselves). Therefore, are not featured signposts, except statement produced manufacturers handwashing machines. Apart from texts, visual pictures provided reinforce text message.